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Books

  1.  Becoming a Category of One: How Extraordinary Companies Transcend
       Commodity and Defy Comparison
by Joe Calloway

  2.  Bringing Out the Best in People by Aubry Daniels

  3.  Built to Last: Successful Habits of Visionary Companies by Jim Collins,
       Jerry I. Porras

  4.  Business Sense: Exercising Management's Five Freedoms by Dan Thomas

  5.  Competitive Strategy: Techniques for Analyzing Industries and
       Competitors
by Michael Porter

  6.  Customer-Centered Growth: Five Proven Strategies for Building
       Competitive Advantage
by Richard Whiteley and Diane Hessan

  7.  Every Business is a Growth Business: How Your Company Can Prosper
       Year After Year
by Ram Charan and Noel Tichy

  8.  Execution: The Discipline of Getting Things Done by Larry Bossidy and
       Ram Charan

  9.  Good to Great: Why Some Companies Make the Leap... and Others Don't
     
 by Jim Collins

10.  It's the Big That Eat the Small...It's the Fast That Eat the Slow: How to
       Use Speed as a Competitive Tool in Business
by Jason Jennings &
       Laurence Haughton

11.  Maximum Success : Changing the 12 Behavior Patterns That Keep You
       From Getting Ahead
by James Waldroop, Ph.D. & Timothy Butler, Ph.D.

12.  The Balanced Scorecard: Translating Strategy into Action by Robert
       Kaplan and David Norton

13.  The Business Coach: A Game Plan for the New Work Environment
      
by James Doyle

14.  The End of Advertising as We Know It by Sergio Zyman

15.  The Fifth Discipline by Peter Senge

16.  The Great Game of Business by Jack Stark

17.  The Strategy-Focused Organization: How Balanced Scorecard
       Companies Thrive in the New Business Environment
by Robert S. Kaplan
       and David P. Norton

18.  Turned On by Dow and Cook

19.  What Customers Value Most by Stanley Brown

20.  Your Marketing Sucks by Mark Stevens


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